Custom Striped “M”
Letters & Accent Pillars

Delivered a striking, architecturally bold “M” installation with an ultra-precise 11-stripe paint pattern (using 6 exact Sherwin-Williams colors) and matching tall teal pillars – creating a modern, memorable branded entrance that perfectly matched the client’s strict brand guidelines for the Orlando conference.

Project overview

A leading experiential event agency needed a large-scale branded “M” centerpiece with tall architectural pillars for a major conference in Orlando. The “M” required an extremely specific 11-stripe paint pattern on the left half using exact Sherwin-Williams colors, making color accuracy and consistency the top priority.

Context

• High-profile corporate conference entrance activation
• The “M” was the main branded visual element

Constraints

• Client was extremely specific about the exact 11-stripe color sequence
• Must match Sherwin-Williams codes: SW7757, SW9046, SW6922, SW6955, SW6951, SW6967 (alternating with white)
• Large scale with clean architectural pillars

Risks

• Any color deviation would be immediately noticeable under conference lighting
• Complex striping on curved 3D surfaces could cause bleed or inconsistency
• Heavy or complicated pieces would slow down setup

The Solution (Engineering Approach)

Material System

• EPS foam core – 1 lb/ft³ density
• Polyurea hard coating – 80 mil thickness
• Multi-layer custom paint system with precise masking

Structural System

• Reinforced freestanding bases for letters and pillars
• Modular design for easy transport and alignment

Fabrication

• Precision CNC hot-wire cutting
• Hand-masked 11-stripe application on the “M”

Customization

• Oversized “M” with detailed striped pattern (left half: 11 alternating stripes)
• Tall teal pillars (6′-0″ height) for architectural presence
• Exact Sherwin-Williams color match across all pieces

System Architecture

Layer Structure

1. EPS structural core (1 lb/ft³) – lightweight volume
2. 80 mil polyurea hard coating – durability and smooth base
3. Multiple primer layers for perfect adhesion
4. Hand-masked 11-color stripe paint system (exact SW codes)
5. Final clear coat for high-gloss conference finish

Before / After Comparison

BEFORE: Blank conference entrance

AFTER: Bold, architecturally integrated striped “M” letters with tall teal pillars creating a powerful branded focal point

Implementation Process

Step 1 — Design (4 days)

• Detailed color matching and stripe layout approval

Step 2 — Engineering (3 days)

• Structural design for letters and pillars

Step 3 — Fabrication (8 days)

• CNC cutting, polyurea coating, and meticulous 11-stripe painting

Step 4 — Delivery (1 day)

• Delivered on our own truck

Step 5 — Installation (same day)

• 2-person crew, aligned and set in place

• 100% match to the client’s 11-stripe Sherwin-Williams color specification
• Perfect stripe alignment on complex 3D surfaces
• Tall pillars and letters created a modern, architectural statement
• 80% lighter than traditional signage
• Installed and ready in just 18 days
• 40% cost savings versus custom metal or painted wood alternatives

Value Analysis (TCO)

Compliance & Engineering

• Engineered for indoor/outdoor conference use
• Durable polyurea + multi-layer paint system for long-term color stability
• Lightweight modular design for easy conference setup and storage
  

  Client feedback

“The stripe pattern matched our brand colors perfectly — every single line was exact. The pillars gave it that modern architectural feel we wanted. It was the standout piece of the entire conference entrance.”

— Project Manager, Experiential Event Agency